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Australian Made

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Vegan

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Cruelty Free

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Fragrance Free

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Suitable for sensitive skin

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Trusted by 300,000+ Australians

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Australian Made

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Vegan

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Cruelty Free

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Fragrance Free

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Suitable for sensitive skin

scrolling text

Trusted by 300,000+ Australians

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Australian Made

scrolling text

Vegan

scrolling text

Cruelty Free

scrolling text

Fragrance Free

scrolling text

Suitable for sensitive skin

scrolling text

Trusted by 300,000+ Australians

scrolling text

Australian Made

scrolling text

Vegan

scrolling text

Cruelty Free

scrolling text

Fragrance Free

scrolling text

Suitable for sensitive skin

scrolling text

Trusted by 300,000+ Australians

scrolling text

Australian Made

scrolling text

Vegan

scrolling text

Cruelty Free

scrolling text

Fragrance Free

scrolling text

Suitable for sensitive skin

scrolling text

Trusted by 300,000+ Australians

scrolling text

Australian Made

scrolling text

Vegan

scrolling text

Cruelty Free

scrolling text

Fragrance Free

scrolling text

Suitable for sensitive skin

scrolling text

Trusted by 300,000+ Australians

scrolling text

Australian Made

scrolling text

Vegan

scrolling text

Cruelty Free

scrolling text

Fragrance Free

scrolling text

Suitable for sensitive skin

scrolling text

Trusted by 300,000+ Australians

Shop your ritual

Best Sellers
Your Ritual
Bundles
Anti-Ageing Bundle
-25%
4.9
Anti-Ageing Bundle
Sale price £74.93
Regular price £99.90
Sea Buckthorn Serum - 30ml
Sea Buckthorn Serum (100ml)
Trusted by 300,000+ Australians

No filters. No edits. Real customer results

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Sea Buckthorn Serum - 30ml
Regular price £49.95
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Sea Buckthorn Serum - 30ml
Regular price £49.95
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Body Lotion
Regular price £29.95
Product title
Regular price £19.99
Loved by 300.000+ Customers

Results You Can See

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5.0
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Belinda Faulkner Verified Customer
No longer red and itchy

My skin had become red and itchy — some afternoons it was unbearable. The relief was immediate. Months later, at our Christmas party, someone said my skin looked amazing, without me saying a word. My skin is no longer red and itchy or reactive

Sea Buckthorn Serum - 30ml
Regular price £49.95
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5.0
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Sara D. Verified Customer
My skin is saved!!!

'd been dealing with perioral dermatitis for 6 months straight, and the most painful eczema. After just a few weeks, my skin became more resilient, soothed and hydrated. I've never been so happy to stumble onto a product so remarkable as this.

Sea Buckthorn Serum - 30ml
Regular price £49.95
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5.0
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Karina Pearson Verified Customer
Redness on my nose, finally calmer

The redness across my nose has bothered me for years it's the first thing I see in the mirror and the first thing concealer never quite hides. I didn't expect much, but a few weeks in it's noticeably calmer and less flushed. It's a small area, but it's made the biggest difference to how I feel without makeup on

Sea Buckthorn Serum - 30ml
Regular price £49.95

As Seen In

Choose Your Ritual

If your skin feels dry
If your skin feels dry
If your skin's breaking out
If your skin's breaking out
If your skin's losing firmness
If your skin's losing firmness
If your skin looks dull
If your skin looks dull
Clinically researched | 300,000+ Australians.

Here's what they report:

0

%

saw improved hydration, with skin looking & feeling more supple & plump - particularly strong results for dry & mature skin.

0

%

experienced softer, smoother skin, with texture visibly transforming to feel noticeably more refined and even over time.

0

%

noticed a brighter, more even skin tone - reduction in hyperpigmentation, dark spots and uneven tone.

0

%

reported reduced fine lines and wrinkles, with visible results building through consistent daily use - including mature users in their 60s to 90s.

*Based on a consumer use study of 130 participants over four weeks. Individual results may vary.

The Holy Fruit

Meet Sea Buckthorn

Meet the founders

Founded by two women navigating their own health journeys

Mud Organics was co-founded by Courtney Thornton, then 21, and Imogen van Haagen, then 34 and pregnant, two women at completely different life stages with one shared mission: to improve the lives of other women through education, empowerment, and natural, effective solutions. In 2024, Imogen faced her own health scare and underwent surgery, an experience she now shares openly, encouraging other women to turn adversity into strength. We're creating more than clean beauty. We're creating a space where women feel seen, supported, and strong.